Full Job Description
Job Title: Digital Content Strategist
Location: Sparrow Bush, Pennsylvania
Company: Amazon
About Amazon
Amazon is a leading technology and retail company committed to customer-centric innovation. With a focus on building groundbreaking services and experiences, we are not just a retail partner; we are redefining how customers shop and consume digital content. Our dynamic team invites creative and strategic thinkers to shape the future of digital marketing and consumer interaction.
Position Overview
As a Digital Content Strategist at Amazon's Sparrow Bush location, you will play a pivotal role in amplifying our digital marketing efforts. Your primary responsibility will be to develop and implement multi-channel content strategies that resonate with diverse audiences, drive traffic, and elevate user engagement. If you have a strong background in digital marketing, a deep understanding of SEO, content creation, and analytics, and are passionate about delivering quality customer experiences, we want to hear from you!
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with Amazon's overall marketing goals.
- Conduct market research and audience analysis to identify content opportunities and gaps.
- Collaborate with cross-functional teams including creative, product management, and technology to ensure content consistency and alignment.
- Manage SEO optimization processes, from keyword research to on-page optimization and performance tracking.
- Create engaging, informative, and optimized content across various digital platforms, such as websites, social media, blogs, and email campaigns.
- Analyze content performance metrics and user feedback to refine strategies and increase ROI.
- Stay updated on digital marketing trends, technologies, and best practices to ensure Amazon remains at the forefront of digital innovation.
- Utilize A/B testing to experiment with different content formats and delivery channels.
Qualifications
To be successful in the role of Digital Content Strategist, we would like you to possess the following qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a focus on content strategy and development.
- Exceptional writing and editing skills, with a keen eye for detail and consistency.
- Proven experience with SEO tools (e.g., SEMrush, Moz) and analytics platforms (e.g., Google Analytics).
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Comfortable working in a collaborative team environment and communicating effectively across various departments.
- Deep understanding of social media platforms and digital advertising strategies.
- Ability to analyze performance metrics and adapt strategies based on data-driven insights.
What We Offer
At Amazon, we believe in the importance of work-life balance, the pursuit of personal growth, and maintaining an engaging work environment that cultivates creativity. Here’s what you can expect when you join our team:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement plan with company matching.
- Generous paid time off policy, including vacation days, personal days, and paid holidays.
- Continuous learning opportunities through training programs and professional development.
- Access to employee resource groups and community service opportunities.
- A vibrant and inclusive workplace culture that values diversity and innovation.
Join Our Team
If you are a strategic thinker with a passion for digital content and innovation, we encourage you to apply for the position of Digital Content Strategist at Amazon. Bring your skills, creativity, and expertise to our team in Sparrow Bush and help us drive growth and transformation in the way we connect with our customers.
Amazon is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
To apply, please visit our careers page and submit your application. Let’s innovate together at Amazon!